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6 benefits of CRMs for construction firms

Nutshell

Just like building homes, building relationships with your customers requires tools to get the job done. Enter customer relationship management (CRM) software, a type of platform that can help you nurture your relationships with prospects and improve their experience with your business. Keep reading to learn more.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool. They're all digital products.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Lead Rank 201
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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

Here, we'll learn why it's important to track your website activity, how to go about doing it, and some of the tools available to support those efforts. Some kinds of web tracking and analysis software also allow you to pin down the specific companies that individual visitors work for to better bolster your outreach efforts.

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What Is Industrial Selling?

Hubspot Sales

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. This piece will give an overview of industrial sales, outline its unique attributes, and give salespeople an understanding of the skills and tools they can use to successfully close this type of deal.

Industry 112
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7 Ways to Improve Your Lead Management Process

Zoominfo

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Rank 172
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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

Define Your ICP and Buyer Persona. Most sales orgs use Ideal Customer Profiles and Buyer Personas to outline such future customers. It’s likely you’ve already constructed both the ICP and BP. If you are using software to generate a lead list, you probably won’t be able to add more then one research criterion.