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Unlocking the Secrets of Buyer Personas in a Downturn Economy (video)

Pipeliner

5 Ways to Reach Buyers During a Downturn In a world where the economy is constantly changing, understanding your buyer personas has never been more important. This will ensure that you are staying relevant to buyers and showing your unique value quickly. He is CSMO at Pipeliner CRM.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

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How to Design a Fast Ramp Training Program

SBI Growth

Step 2: Identify Training Needs and the Training Program. Your training program should incorporate different modalities, topics and methods. Training should be focused on helping your sales reps identify prospects and close deals. Training can take place in a classroom setting, via LMS, mobile applications, etc.

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How to Train Your Team in Social Selling

Hubspot Sales

We wrote this article to help you gain a better understanding of why training your reps in social selling is so important and how to go about doing so. Social Media Training for Sales Reps. Why is it so important to train your sales reps in social selling? Why is social selling training important? The best part?

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How to Build a Sales Training Program & Evaluate Its Impact

BrainShark

Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How is your organization structured?

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Want to Sell More? Start by Solving Problems

criteria for success

Many senior executives in sales and marketing don’t know who their buyers are, and don’t know how to position a selling conversation. So, let’s explore this and discover how to sell more. Sell More by Understanding Who Your Buyers Are. It will also help your organization to learn more about different types of buyers.