Buyer Persona Prospecting Sales Workshop 
SalesFolk
MARCH 2, 2021
How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . In other words, how do you define your target audience or ideal customer when doing sales outreach? Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” Here’s what you can do…??.
Highspot
JANUARY 29, 2024
Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals.
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Hubspot Sales
JANUARY 9, 2018
What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.
Customer Centric Selling
JANUARY 31, 2014
Sales Training Article: How Social Prospecting Helps Forecasting. By John Kearney, Sales Benchmark Index Image courtesy of Adam R at FreeDigitalPhotos.net It’s a topic that won’t go away. Marketing is not driving the quality sales leads the field needs. You’re hearing it from your Sales Managers and reps.
SalesFolk
MARCH 11, 2021
Do you include bullet points or numbered lists in your sales prospecting emails ? . It’s also fine to have a list in a sales email, once you’ve had a conversation with that sales prospect or opportunity. . ( I regularly use bullet points in follow-up emails after sales demos, for example. ).
Hubspot Sales
JUNE 8, 2020
As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. Without rich content to complement their buyer’s journey, prospects and leads most likely won’t stick around to make a purchase.
DiscoverOrg Sales
MAY 18, 2016
Sales people have been giving tech demos for a long time. SDRs motivated only by activity metrics cast a precariously wide net, without gathering adequate sales intelligence. SDRs motivated only by activity metrics cast a precariously wide net, without gathering adequate sales intelligence. Are we getting any better at it? –
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