Why Permission Marketing Always Trumps the Cold Call
No More Cold Calling
OCTOBER 23, 2014
However, begging for forgiveness doesn’t work in marketing and sales. No one wants your spam emails or cold calls. If you actually get someone on the phone or leave a message (which most cold callers don’t), you sound like you’re reading off a script, which you probably are. cold calling, pop-up ads, spam emails).
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