SBI Growth

OCTOBER 21, 2012

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. Here is an example of 5 terrible content campaigns produced by outsourced marketing providers.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Demand Generation Targets Outsourcing Services 314

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Finance companies already need the services you offer. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Strategy 52

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I started thinking: is cold outreach (outbound sales and marketing) one of these muscles that companies are being forced to build?

Outbound 195

Outbound Company Webinar Metrics Demand Generation Targets 195

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I started thinking: is cold outreach (outbound sales and marketing) one of these muscles that companies are being forced to build?

Outbound 147

Outbound Company Webinar Metrics Demand Generation Targets 147

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. We are in a really unique position as a company and with an offering to fuel that.”

Data 130

Data Scale Lead Rank Marketing 130

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. The B2B playbook is changing. So, owned media. What is it? Austin’s F1 track.

Media 71

Media Company Distribution How To 71

Zoominfo

NOVEMBER 30, 2021

Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. Now you can spend more and waste less on targeted ad campaigns. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

Intent Signal 130

Intent Signal Intent Data Demand Generation Targets Demand Generation 130

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Pointclear

JUNE 7, 2011

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns.

Lead Generation 229

Lead Generation Campaigns Sales Qualified Lead Lead Rank 229

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. In its simplest form, a lead is a person or company that has shown interest in what you are selling. How do you define a lead? And what does “interest” look like? Glad you asked!).

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. Because your needs will change as your company grows.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

SBI Growth

APRIL 8, 2013

Some have come from other companies and taken over the role. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? What campaigns generate the most leads?

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

NOVEMBER 15, 2021

Scenario If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.” Instead, use a lead-scoring algorithm that analyzes win rates against data points from ideal customer profiles (ICPs ).

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

SBI Growth

AUGUST 22, 2012

Most companies are only getting a fraction of the value that is possible from Web Analytics. In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Campaign Tracking. It’s likely that your team is snow-blinded by click metrics.

ROI 306

ROI Omniture Data Demand Generation 306

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. In its simplest form, a lead is a person or company that has shown interest in what you are selling. How do you define a lead? And what does “interest” look like? Glad you asked!).

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

DECEMBER 7, 2017

A simple buyer persona may look something like this: A 25-35-year-old female, working in marketing at a company of 500+ employees, who has ‘specialist’ in her job title. The importance of buyer personas for B2B companies Buyer personas are a marketer’s best friend. 36% of companies have created shorter sales cycles using personas.

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation Targets 325

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI Growth

OCTOBER 24, 2012

A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. f their entire budget. Take good notes.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Don’t run ads on the weekend If you’re a B2B company, prospects are primarily searching for you while they’re at work. Another factor is audience data.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

SBI Growth

NOVEMBER 27, 2013

Six months ago your company launched a new product. Companies rise or fall on the success or failure of a new product launch. Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason? Get a Demo 2.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. Need: Does this person/company have a true need for your product? It’s a win-win. What’s their job title?

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Get executive buy-in and prioritize company-wide adoption. Which content and campaigns tend to attract the most high-quality leads? Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. As always, content is king.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! We couldn’t assume if the campaign was programmed right, it would work. Campaign Managers’ jobs have become increasingly complex over the years.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets 69

SBI Growth

OCTOBER 30, 2012

If you run a $5B company, you need a strategic presence in your marketing organization. However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. Implementing antiquated advertising campaigns.

Lead Rank 331

Lead Rank Lead Scoring Hiring Leads 331