article thumbnail

The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

article thumbnail

The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. Execute the wins by canceling bloated, non-impact tactics. Generate budget investment. In Summary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pipeline ? Goal Achievers Radio Interview

The Pipeline

Sign up for our Email Newsletter. Most of us in sales are familiar with Napoleon Hill and Think & Grow Rich, and the wide following it has, so I was flattered when Tom Cunningham , a Napoleon Hill Foundation Certified Instructor, invited me to appear as a guest on Goal Achievers Radio Interview program. Click here to cancel reply.

Pipeline 253
article thumbnail

The Pipeline ? Contest ? Enter To Win!

The Pipeline

Sign up for our Email Newsletter. Simply promote the workshop by tweeting it to your friends, followers, neighbors, former lovers, etc. But to qualify and win the tweet has to include three things: The following tags – #ppmark #contest #toronto (all three tags need to appear in each tweet). Click here to cancel reply.

Pipeline 220
article thumbnail

The Pipeline ? Take Control!

The Pipeline

Sign up for our Email Newsletter. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.” Click here to cancel reply.

Pipeline 224
article thumbnail

The Pipeline ? Successful Strategies for Prospecting ? Roundtable

The Pipeline

Sign up for our Email Newsletter. In this Roundtable, we will answer the following questions: How does a salesperson turn a name into a prospect? Click here to cancel reply. A Random Walk Up Sales Street. Demand Generation. Karl Goldfield’s Start-Up Sales Mentor. Home About The Pipeline.

article thumbnail

The Pipeline ? Do You Smell Desperate?

The Pipeline

Sign up for our Email Newsletter. November 1st was a beautiful day up here this year, sunny, high 70’s, in fact so nice I had to treat myself to an afternoon latte. They followed up in a week, and again a week later if they needed to. Click here to cancel reply. A Random Walk Up Sales Street.

Pipeline 258