Remove Case Study Remove CRM Remove Marketing Remove SugarCRM
article thumbnail

Vigon International: Building New Bridges with SugarCRM

SugarCRM

SugarCRM customer Vigon International is a company with a long history in manufacturing and supplying flavors, fragrances, and cosmetic ingredients for companies around the world from their location in East Stroudsburg, Pennsylvania. SugarCRM. “We The solution? We literally have a Ferrari of an ERP software system.

article thumbnail

5 Core Lead Management Features Your CRM Needs

SugarCRM

Our previous blog post discussed the core CRM features for sales automation. In this blog post, we’ll touch on the key features of lead management within a CRM. So, let’s dive into the lead management features that can make or break a CRM. Still, usually, these are included in dedicated Marketing Automation software.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tips For Presenting CRM ROI to Your Leadership Team

SugarCRM

CRM Return On Investment (ROI) is a complex topic. Technology innovation market research leaders have released a series of uses research and innovation to construct a trusted CRM ROI calculation—and their ideas really stuck with us. So what is the return on CRM? if you use an edge CRM. Less is More.

ROI 29
article thumbnail

How Marketing Content Can Help Drive Sales

SugarCRM

How much revenue does your marketing content generate? And while marketers and content are not directly involved in the sales funnel, they can help reduce friction between departments and, most importantly, equip their sales peers with the type of content that grabs attention and closes deals. .

article thumbnail

How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

article thumbnail

How Casabaca Toyota Leveraged Digital Transformation to Drive Customer Experience

SugarCRM

Casabaca Toyota was able to achieve this with the help of SugarCRM. In its first implementation of SugarCRM, the company was able to digitize these processes to conduct simple activities like collecting data and sending invoices. . CRM manager, Casabaca Toyota. Realizing ‘Manual’ Should Only Apply to The Cars They Sold .

article thumbnail

Business Development – What Is It and How Does Marketing Automation Help?

SugarCRM

You have a strong marketing strategy, and you generate Marketing Qualified Leads (MQLs) at a staggering pace. Your channels are packed with high quality content, from thought leadership blog posts to educational videos, eBooks, and Case Studies. . Marketing automation technology plays a crucial role here.