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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

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Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. Be Consistent Across Channels — Ensure buyer enablement is available to all customers consistently across both digital (self-service) and seller channels. .

Buyer 45
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How To Find Your First 100 Customers

SalesHandy

This makes them a great prospecting channel, attributing to the prospect data that you wouldn’t have otherwise had. As you come across relevant prospects on these platforms, follow and connect with them to start familiarizing yourself to them. Email is considered one of the top converting marketing channels online.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Discounts, offers, loyalty clubs. If a prospect isn’t clicking anything, they might not be a solid lead. Tracking source to sale.

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Better Discovery is Key to Selling Success in 2018

The ROI Guy

How can you get your sales reps and channel partners to perform better discovery, such that you assure you understand your buyer’s needs right from the start? And these insights are delivered uniquely to each prospect, creating a value-add discovery session. Think mini-diagnostic assessment.

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Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b. Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. Click here to learn more. #2