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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Getting started with figuring out your target audience and constructing a buyer persona can seem daunting, but these questions can serve as a starting point: How many buyer personas and target audiences should I start with? They're all digital products.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

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Creating a Cohesive Content Marketing Strategy

Allbound

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. Once you’ve established who your partner is targeting, you should construct a plan for how to best reach them.

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Five Acts Of Defiance To Take In This Crisis

Anthony Iannarino

It is an act of defiance to turn off the non-stop negative, sensationalized, and fear-mongering news channels. Our two-party system allows us to have the constructive tension necessary for solving problems in ways that create some balance, some middle way. Get the Free eBook! Avoid Negativity. Time is out of your control.

ACT 103
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The Bad Advice to Wait for Your Buyer

Anthony Iannarino

Search the internet and the social channels, and you will no end of bad ideas and even worse advice. Some of the advice will be supported by “data,” a survey used to prove the idea, even if it is weak, poorly constructed, and taken out of context. Get the Free eBook! Download my free eBook! You need help now.

Buyer 99
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Why and how to align sales enablement and product marketing to drive greater revenue

BrainShark

However, there are several obstacles to achieving better strategic alignment, including: Trust: There is a long history of dysfunctional behavior between marketing and sales, resulting in siloed functions, divisions, groups, departments and channels. Without trust in the alignment process, don’t expect to get effective collaboration.