4 ways to use your CRM to power your sales and marketing feedback loop
MARCH 21, 2019
blog posts, white papers, eBooks) to make a sale. Marketing requires heavy input from sales as they develop sales enablement materials such as videos, blog posts, and eBooks. Marketing should be open to receiving feedback, and sales should be constructive with suggestions. For example, which eBook had the highest click rate after sales sent them to prospective customers? Aligning sales and marketing teams is a struggle for many companies.