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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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Sales Talk for CEOs: CEOs on Social Media: A Direct Correlation to Increased Revenue (Ep111)

Alice Heiman

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution.

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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

Of course, they are engaging sales people through virtual channels, but that’s an increasingly small part of how and where they spend their time in their digital buying journey. ” Some in marketing and sales revel at this shift in buying behaviors. It’s easier and cheaper to engage digitally!

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Driving Our Customers/Prospects Away!

Partners in Excellence

” We look for new channels or methods of engagement. Yet we revel in the “win,” high fiving each other, looking forward to our commission checks. We, also, have data that despite preferring rep free buying experiences, they are relatively channel agnostic. ” “Is outbound dead?” Is in webcasts?

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Reinventing Selling!

Partners in Excellence

We revel in the number of meetings we can have every day as being something that can dramatically drive performance (Every time I hear about this, I reflect on the work of SDRs over the past years, thinking, “Why do we think all this is new? Our customers are facing this in developing their strategies and solutions for moving forward.

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The Digital Buying Journey Is Very Human

Partners in Excellence

We know customers spend more of their buying journey finding information in digital and other channels. I think, we may be losing sight of the fact, that despite the customer leveraging digital channels for much of the learning, it is still a very human process. We continue to focus on our products, strategies, and our goals.

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Buying The Way I Want To Buy, Not How You Want Me To Buy

Partners in Excellence

I didn’t bother, looking at the 1000’s of books in that category, I probably could find something, but I’ll keep ordering the books I want, and if I get to collect the $1.40, that’s fine, if not, Amazon can revel in the fact that I’ve let them drop $1.40 to their bottom line. (I’m