Maximizing Motivation: Why Well-Intentioned Incentive Programs Don’t Work and How to Improve Them
Sales and Marketing Management
DECEMBER 3, 2018
Author: Rick Garlick and Bob Nelson Several years ago, a company came up with a creative way to recognize its top performing employees. While on the surface, this incentive strategy had some validity, the results were not what the company predicted, or wanted. This usually leads to a couple of different scenarios.
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