Consumer, Marketing and Tourism

Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

JANUARY 11, 2021

The huge Consumer Electronics Show (CES), opted to keep its January 2021 date and instead go with a massive virtual conference. The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

Conference

Conference Tourism Hotels Face-to-face

Conference activity down 57 percent in early 2021 compared to one year earlier

Zoominfo

JANUARY 11, 2021

The huge Consumer Electronics Show (CES) opted to keep its January 2021 date and instead go with a massive virtual conference. The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

Conference

Conference Tourism Hotels Face-to-face

Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

MARCH 18, 2020

Travel bans are lifted early, and aviation and tourism go back to normal. Only consumer-oriented industries are able regain the demand quickly. The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. Scenario 1: Quick recovery. The crisis ends during Q1. No new cases occur.

B2B

B2B Tourism Face-to-face Skype

Black Friday Email Breakdown: What Happened and What it Means for Senders in 2023

Appbuddy

DECEMBER 7, 2022

According to a Gartner Marketing Survey, 28 percent of consumers were initially planning to spend less this holiday season. . Let’s take a look at what happened this Black Friday weekend and how marketers should use these findings to shape their email strategies in 2023. . More emails, more complaints? .

Tourism

Tourism Promotion Trends Comparison

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company

Company Prospecting Oracle Transportation

Can Distributors Reduce Price to Attract Customers?

Distribution Pricing Journal

SEPTEMBER 21, 2023

The tourism industry is exceptionally elastic. Businesses working with distributors have larger budgets and a longer view of their spending which makes them less sensitive to price than a consumer buyer. Broadening Your Strategic Choices Beyond Reducing Price Discounting cannot be the only marketing and negotiation tool in your bag.

Discount

Discount Distribution Customer Tourism

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%. What is the average email open rate for marketing and advertising companies? Marketing and advertising companies have the lowest sales email open rate.

Industry

Industry Real Estate Outsourcing Services Biotechnology

Artificial Intelligence: when to rely on it for your hotel decisions

Connext Digital

APRIL 25, 2023

We are on a mission to make it easier and faster for consumers to connect with businesses. The pandemic hit the tourism industry hard, but there’s light at the end of the tunnel. We’re already seeing driverless cars, virtual doctors, and marketing chatbots.

Hotels

Hotels Travel Tourism Customer Service

Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

Appbuddy

APRIL 21, 2022

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. A growing number of consumers are embracing social causes and shifting their purchase patterns toward companies that align with their values.

Consumer

Consumer Email Marketing Marketing Tourism

How Digital Transformation Enhances CX in the Tourism Industry

SugarCRM

NOVEMBER 17, 2022

With the travel industry back open for business, many tourism and booking operators are grappling with the seismic customer shifts during the pandemic and the need to provide a frictionless customer experience that delights across all touchpoints. The tourism industry has always had a strong focus on meeting customer needs.

Tourism

Tourism Industry Travel Scale

15 Essential Sales Strategy for Hotel Teams

Hubspot Sales

JULY 18, 2023

Cooperate with marketing on promotion strategies. Marketing is the driving force behind finding new hotel guests and building a positive brand image. However, to reap the full benefits of marketing efforts, it’s vital that sales and marketing work together closely. Take part in trade shows for tourism and travel.

Hotels

Hotels Strategy Ideal Customer Profile Commission

Taking the Customer View – Using the Customer Journey Plugin to Better Know the Customer

SugarCRM

JULY 2, 2018

CPGs, software developers, holding companies, manufacturers, tourism and hospitality providers, financial services firms and many others. With ecommerce deliveries becoming more prevalent, shippers are having to meet consumer expectations of convenience. So, who uses our Customer Journey Plugin?

Ideal Customer Profile

Ideal Customer Profile Customer SugarCRM Tourism

Sales Pro Central