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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.

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Properly Handled Mistakes Create Stronger Relationships

Adaptive Business Services

It was then that I had an epiphany. Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to www.calendly.com/craigmjamieson. No company is perfect. To err is human. Lessons learned!

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Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

At the height of her enterprise sales career, and with two young kids at home, Cassandra had an epiphany for a new software product that would help every B2B sales rep save time, sell more, and crush their quota with partners. This approach propelled her to the #1 enterprise sales rep spot three years in a row.

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Use Won-Sales Analysis to Boost Sales Development Activity

SalesLoft

For instance, the CRM salesman used as an example in the book had two major epiphanies. It’s hard to break the habit of cringing and critiquing those moments that spark “I should’ve said this…” or “I should’ve done that…” epiphanies. For outside and inside sales reps alike, studying wins can be quite complex.

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Trap Tales – Obstacles to Success

Pipeliner

Epiphany breakthroughs get you to a new level of thinking. He is CSMO at Pipeliner CRM. With a society and culture that wants to point the finger at someone else, it is very tough to teach accountability. Referring to this as a trap is a language that helps people realize and accept the reality of the situation.

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I’m Not That Good of a Salesperson

Adaptive Business Services

A prospecting epiphany. I sectioned the territory off on a map and spent weeks driving and taking notes which I then carefully added to my CRM. Compound this with being a borderline OCD control-freak and counting on others, let alone managing them, or taking orders … not good. Controlling myself would be a big enough challenge.