article thumbnail

Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

You need a proper scoring system in place before your sales team takes them up. Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Research shows 68% effectiveness in B2B demand generation. Lead evaluation: not every lead is worth pursuing.

article thumbnail

Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

If you remember back to high school biology, an ecosystem is defined as a system formed by the interaction of a community of organisms with their environment. Most complex decisions are made in a group decision. Step 5: Map Potential Demand Generation Opportunities. What is a Persona Ecosystem?

Exercises 310
article thumbnail

Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

Right now decision-makers are focusing on marketing enablement. Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. Goals may include improving campaign performance, increasing lead generation, or enhancing content ROI.

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Tools Any modern web content management system (CMS) makes it easy for non-technical marketers to build landing pages as well as websites, forms, and CTA elements that can be tuned to their specific needs.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. You have to bear hug sales. Develop and deliver an integrated, cross-channel communications plan.