The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The Pipeline

APRIL 11, 2011

Steve, I agree, the education has to be at the top with this one. Demand Generation. White Paper. Perhaps more emphasis can be placed on seperating the two in sales training and leadership development courses. Reply to this comment. April 11th, 2011. Thanks for the comment. Reply to this comment. JF Corporation.

Pipeline 238

Pipeline Twitter Hiring Top of Funnel 238

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Media Campaigns 40

Igniting Sales Transformation

FEBRUARY 21, 2018

This approach allows you to better align your dollars and people resources to generate the best-qualified leads and potential sales opportunities for your sales teams. The days of putting salespeople on the phones to call people who may have downloaded a white paper from your website is far less effective these days.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

The Pipeline

SEPTEMBER 16, 2011

Rae and Associates is a Bioenergetic Analyst Stress Management Educator Entrepreneur. Thank you Daniella, Robert and Tibor for your generous and gracious comments and support. Please note that this information is educational and intended for your general knowledge. Demand Generation. White Paper.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

APRIL 8, 2011

We started by building or repairing wells and bridges and offering education to anyone who was interested. Demand Generation. White Paper. In a situation where my comrades and I had just finished sweeping through a country by force, it’s easy to imagine it might be difficult to gain the trust of the locals.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Pointclear

JULY 21, 2011

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

Green Lead's B2B

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. You can post a wealth of great information on your website through blogs, white papers, articles, and more. As the saying goes, Content is King.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

The ROI Guy

OCTOBER 22, 2013

And we all know it’s because buyers are self-educating more, and coming to sales conversations with an opinion, so it’s changing the way salespeople engage. Everybody likes to talk about how buyers are self-educating more. They’re also great about producing thought leadership at the product level – things like white papers.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. Our gender-based education stereotypes have pushed women to be less confident in their abilities than men, and therefore to be less vocal about their achievements or opinions. Your sales career project has ups and downs. Dani Buckley.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Morgan launched a YouTube series with the goal of educating, motivating and inspiring fellow SDRs. For example, you might write an industry-specific white paper with unique best practices.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96