How to Get the Most Out of Your Search Ad Budget
Zoominfo
MARCH 15, 2022
So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. For example, you can test different parts of the funnel. You might split a campaign where half of it targets MQLs and the other half targets opportunities.
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