Zoominfo

JULY 25, 2023

Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Improve your content marketing with valuable and informative blogs, white papers, and e-books. It builds your authority in the logistics industry and boosts inbound lead generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. White Paper. February 2008. January 2008. December 2007. Tibor Shanto.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

AUGUST 24, 2011

A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. Demand Generation. White Paper. The primary focus of the conversation is on various aspects of and best practices in B2B selling. Book Notice. Book Review. Business Acumen. Buying Process.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

OCTOBER 14, 2011

Our mission as salespeople is simple, drive revenue. The nearsighted perspective presents quantitative information including the number of sales opportunities, the stages they are in, and the expected revenue from each sale. Expected Income Per Sale X Probability = Total Revenue. Demand Generation. About Gary Hart.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

The Pipeline

AUGUST 10, 2011

Rather than taking the scripted approach, Michael Bird , Chief Revenue Officer at NetProspex , and I sat down (some distance apart, he in Boston, and I in Toronto), and had a discussion on various aspects of the subject. Demand Generation. White Paper. Book Notice. Book Review. Business Acumen. Buying Process.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

FEBRUARY 24, 2012

As in the casino, financial success is the goal, in sales it is in the form of deals or revenue rather then the jackpot at the roulette table. Demand Generation. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

SalesLoft

JANUARY 2, 2020

Predictable Revenue Blog | Read about the latest B2B Sales Trends on the Predictable Revenue Blog. Inbound and Inside Sales Professionals: Heinz Marketing | The latest on B2B sales and marketing trends and best practices for demand generation, sales pipeline development and marketing performance management.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

The Pipeline

FEBRUARY 3, 2012

But instead many, not all, do different things, shifting lower revenue accounts to an inside team, which works until the inside team has too much volume and all one has done is shift the glut from one team to the other, without an improvement in coverage or revenue. Demand Generation. White Paper.

Pipeline 212

Pipeline Territories Harvest Cold Calling 212

The Pipeline

APRIL 27, 2011

Reviewing a pipeline report may not be your idea of fun, but effective sales meetings are well-planned, well-executed, and full of information highly relevant to making reps better and both extracting & sharing information that can help the entire organization accelerate sales, customer and revenue growth. Demand Generation.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

AUGUST 22, 2011

How much time will you save them, how much less downtime will they realize, how much increase in revenue or productivity will they see. Demand Generation. White Paper. Which leads us to the second point, the value they want to hear about is the ones they can tangibly realize and you can deliver. Book Notice.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

MARCH 31, 2011

Social Selling University : the industry’s first collaborative program designed to educate sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle. Demand Generation. White Paper. Book Notice.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

The Pipeline

AUGUST 26, 2011

If the goal is revenue growth then the resources should be effective and high quality to ensure maximum growth. He focuses on sales strategy and utilizing social media to increase corporate visibility and revenue. Demand Generation. White Paper. Go ahead, do it , click here now! Book Notice. Book Review.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The Pipeline

MARCH 5, 2012

In the end the only measure that really counts is revenues, and I would argue a slightly better measure is earnings. Demand Generation. White Paper. And so it is with sales, the very reason you want to have a process is to free you up to deal with the unexpected, and there is plenty of that in B2B selling.

Sales Process 238

Sales Process Pipeline Hiring Top of Funnel 238

The Pipeline

MARCH 28, 2011

there is still a condition that plagues sales, causing grief and lost revenues to companies across the planet. Demand Generation. White Paper. Stored in Attitude , Business Acumen , Proactivity , Productivity , Sales eXchange , execution. With all the advances in science, medicine, science 2.0, medicine 2.0,

Pipeline 220

Pipeline Twitter Hiring Territories 220

The ROI Guy

JUNE 13, 2012

As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value. With Frugalnomics, buyers are more overloaded, skeptical and frugal than ever before.

Guarantee 65

Guarantee ROI Lead Rank Lead Scoring 65

The Pipeline

JULY 18, 2011

Some of the leadership threatened to withdraw the service, but not only did they lack the anatomical make up to do that; but they and the local rep had become addicted to the crack-revenue, and no one was going to suffer the withdrawal pains. Demand Generation. White Paper. What’s in Your Pipeline?

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

Igniting Sales Transformation

FEBRUARY 21, 2018

The reason is that these days it is becoming much more common for marketers to be closely tied to sales to drive revenue results. This approach allows you to better align your dollars and people resources to generate the best-qualified leads and potential sales opportunities for your sales teams. About Shari Johnston.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

The Pipeline

MAY 23, 2011

After all, we in sales play a big role in driving revenues and profits, and ultimately cash flow. Demand Generation. White Paper. There is nothing wrong with that, capitalism like socialism is not dead, even though it may smell funny over the last few years. Book Notice. Book Review. Business Acumen. Cold calling.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

The Pipeline

JANUARY 16, 2012

Once you have narrowed it down to the 10%, you can deal with it in specific terms, alternatives, plugins, professional services, all which should address the buyers need, and drive revenue for your company. Demand Generation. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

AUGUST 16, 2011

Having done the above work, I know that many sales leaders are looking for more prospects, more new revenue opportunities. But if instead the discussion unfolded like this: ME: George, I am curious, how much of your revenue comes from existing clients vs. new clients? Demand Generation. White Paper.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

SEPTEMBER 9, 2011

Their revenue is generated in traditional ways, they are able to create 1:1 relationships directly with their customers, they do not see the need for a social intermediary. Demand Generation. White Paper. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Customer Care.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The ROI Guy

FEBRUARY 21, 2012

However, we aren’t looking for the absolute contribution, just a conservative method to determine if the value of each lead the marketing program generates, so we can be sure it will be worth investing in, and a so we can begin assigning some value to the program once its up and running. This would mean close to 200% ROI.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The Pipeline

JUNE 3, 2011

Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment. Demand Generation. White Paper. Lee is a frequent speaker at national sales meetings and association events. Book Notice. Book Review. Business Acumen.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

The Pipeline

APRIL 15, 2011

Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. Demand Generation. White Paper. As companies work to establish processes that embrace and support the buying journey from contact to close, an interesting result occurs. Voice mail.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

MARCH 18, 2011

And so what’s most important – increasing revenue – is something that never seems to happen. Demand Generation. White Paper. We put off doing the things that make us afraid, that make us vulnerable. And that’s holding us back and making us losers. It’s because we never get started working on it. Book Notice.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

The Pipeline

JULY 11, 2011

There is always that foursome ahead of you have to wait for, there is the banter between players, well why not include a sales lesson on each whole, tie it to their game and presto: outdoor learning, better revenue, and not only should my game improve, but more importantly, their sales will. Demand Generation. White Paper.

Pipeline 225

Pipeline Twitter Hiring B2B 225

The Pipeline

JULY 29, 2011

Sales and Marketing are both responsible for revenue generation, and must be incredibly collaborative to make it work. Demand Generation. White Paper. Allan Himmelstein. July 29th, 2011. I really like what you are saying Shannon. I wrote a blog on the same topic several months ago. Reply to this comment.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Prioritize your tech needs based on potential revenue impact versus cost and ease of implementation. labor force.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

MAY 4, 2006

As any sales and marketing executive can tell you, every dollar of revenue earned by IT solution providers is getting harder to come by. percent of their revenue on marketing, with software vendors spending the most, at 6.5 percent of revenue, Hardware makers spending some 3.7 percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

The ROI Guy

SEPTEMBER 20, 2012

Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49