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Benchmark Your Demand Generation Content in 4 Quick Steps

SBI Growth

It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Marketing now owns the beginning of the sales process.

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Email Nurturing.

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The Pipeline ? We Don't Need No Stinkin' Sales Process! ? Sales.

The Pipeline

Sign up for our Email Newsletter. We Don’t Need No Stinkin’ Sales Process! Sales eXchange – 139. Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Metrics , Planning , Proactive , Sales Process , Sales Strategy , Sales Success , Sales eXchange , execution.

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. More for your eyeballs : Enough hunch-based selling. Use Fewer Resources. It’s a team effort.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. This will build credibility with sales at the corporate level all the way the field.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

And you may be inadvertently allowing negative impressions to fester for up to a quarter as the client gets in the habit of gathering up servicing needs to handle at your next QBR. Reach out to clients prior to a QBR to see what issues they might want to address, and clear them up prior to the meeting. Your QBRs lack “B.”.

Exercises 245