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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Sales Automation. Inbound Marketing.

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How do they move through the sales funnel?

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. More for your eyeballs : Enough hunch-based selling. Use Fewer Resources. It’s a team effort.

Hiring 105
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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Sales signs up for a number and then everyone does whatever’s necessary to hit the number.

Revenue 59
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. iCentera was acquired in 2011 by Callidus Software.

Siebel 59
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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

If you’ve been working in sales for a while, you probably know the ins and outs of sales prospecting. However, you may still be wary of selling online. In recent years, we’ve all had to adapt to the sales digital transformation. A video conference works best if you have software for the job. Synchronous.

Hiring 105