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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? LinkedIn – Is your company blog linked to each AEs LinkedIn profile?

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.

Oracle 223
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Are You Too Hard to Reach?

No More Cold Calling

” I have no way of finding him on LinkedIn. In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . You can follow Brian on Twitter @RemarkMarketing or Google+ , and view his background on LinkedIn.

Eloqua 240
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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox.

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7 Critical Skills of the Social Seller

SBI Growth

The market is changing. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. How successful is she?

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ). Salesforce.com- Radian6 / HootSuite / UberVu.