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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.

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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Just ask Eloqua.

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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

This person will be 100% about business growth; will be the in house liaison between marketing and selling; and will represent the next generation of talent management. Yet with all the research about the impact of technology (mobility, social media, Web 2.0, Brand marketing. Web marketing.

Eloqua 151
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What is Marketing Automation?

Apptivo

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. How do you want to be perceived by the people who are visiting your social pages?

Oracle 223
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Are You Too Hard to Reach?

No More Cold Calling

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. This baffles me, and apparently I’m not alone.

Eloqua 240