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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? Using social media for competitive intelligence provides another viewpoint into competitor activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Wikipedia).

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Each member of your Sales Team can develop a personal brand. One way to leverage your AEs in this way is via Social Media.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales. Define Your Personal Brand.

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9 Sales Tools to Increase Productivity

InsideSales.com

When it comes to increasing sales productivity, the simplest answers are still the best. Social Media. AI-Driven Sales Engagement. There are constantly new innovations to sales tools. However, despite these innovations, there are several sales tools that are still necessary for any company hoping to increase sales.

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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Associations Enterprise Sales Management Small Business'

Eloqua 240
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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Many small business owners believe that hiring another sales person will increase sales and expand business growth. Since small business owners initially start in the role of specialist usually sales, the marketing is also left to these crazy busy people through: Business to business networking events. Cold calling.

Eloqua 151