Remove keeping-score-what-is-lead-scoring-and-why-do-you-need-it
article thumbnail

How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 246
article thumbnail

How to Measure Customer Satisfaction for Your Business

Nutshell

When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. But how do you even know if your customers are happy or not? The answer is: You keep track of customer satisfaction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bust the Myth You Can’t Read Prospects’ Minds

No More Cold Calling

Do you know where your clients are? I knew companies needed to trim costs across the board. But I wasn’t sure what this meant for their businesses … or for mine. Then I read Todd Caponi’s post on SalesHacker: “ 3 Not-So-Obvious Shifts You MUST Make to Sell in Uncertain Times.”. You must ask them for referrals.

article thumbnail

How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 195
article thumbnail

How to Manage a Sales Pipeline for a Startup

Nutshell

Table of Contents Why is a sales pipeline important for a startup? What is a sales pipeline? A refresher definition A sales pipeline is an organized series of stages and tasks that follow the buyer’s journey from lead to customer. Why is a sales pipeline important for a startup?

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

article thumbnail

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time.

Lead Rank 309