Remove Lead Management Remove Marketing Remove Trade Show Remove Up-Sell
article thumbnail

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

article thumbnail

How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Playing With Numbers – Sales eXecution 247

The Pipeline

Earlier this month in a post title To Call Or Not , I cited some stats about the level of effort required to engage and sell new buyers. Having remembered that the company had recently done a trade show about a week before our conversation. I asked how many leads he picked up, he told me about a hundred or so.

Margin 312
article thumbnail

Inside Sales Power Tip 115 – Be Social

Score More Sales

In past posts I’ve talked about how your social footprint is your 365 day per year, 24×7 online trade show where your buyers and potential referral partners can learn about you on their own schedule. First and foremost, work to build a robust profile in the right places where your target market and partners go.

article thumbnail

For LinkedIn holdouts – 30 Day Action Challenge

Score More Sales

Every week I run into executives who are saying to me, “OK, I’m ready to put up my profile” or “I have a profile but don’t really know what to do next”. Like going to a trade show or Chamber of commerce meeting, it won’t benefit you unless you interact in smart ways on an ongoing basis. set up advanced searches.

LinkedIn 226
article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

article thumbnail

How to Fix a Sales Forecast Killer

Pointclear

Four months into the situation, the leave of absence for the third rep turned permanent, turning a smallish problem into a hellish problem for the sales manager and the company. Now everybody was scrambling, with a lot of pressure on those remaining to make up the difference. Where Can You Get Qualified Leads & Appointments?