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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Playing With Numbers – Sales eXecution 247

The Pipeline

Earlier this month in a post title To Call Or Not , I cited some stats about the level of effort required to engage and sell new buyers. Having remembered that the company had recently done a trade show about a week before our conversation. I asked how many leads he picked up, he told me about a hundred or so.

Margin 312
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Inside Sales Power Tip 115 – Be Social

Score More Sales

In past posts I’ve talked about how your social footprint is your 365 day per year, 24×7 online trade show where your buyers and potential referral partners can learn about you on their own schedule. It doesn’t happen without the up front effort of building out your social profile in all the right places.

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For LinkedIn holdouts – 30 Day Action Challenge

Score More Sales

Every week I run into executives who are saying to me, “OK, I’m ready to put up my profile” or “I have a profile but don’t really know what to do next”. Like going to a trade show or Chamber of commerce meeting, it won’t benefit you unless you interact in smart ways on an ongoing basis. set up advanced searches.

LinkedIn 226
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How To Build Your Go-To-Market Strategy

Zoominfo

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. What defines a lead?

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Top Ways to Maximize Trade Show Opportunities

Score More Sales

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? Maybe you did everything right, but your marketing colleagues dropped the ball and follow-up happened months later.

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How to Fix a Sales Forecast Killer

Pointclear

Four months into the situation, the leave of absence for the third rep turned permanent, turning a smallish problem into a hellish problem for the sales manager and the company. Now everybody was scrambling, with a lot of pressure on those remaining to make up the difference. Where Can You Get Qualified Leads & Appointments?