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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

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How to Heat Up Cold Emails with Personalization

DiscoverOrg Sales

I’ve heard this referred to as referred to as the “3-by-3” and done in a shorter period of time.) I am curious, of the 60,000 inbound leads your team gets a month, how often do you have direct desk phone numbers, email addresses and a full reporting hierarchy to reference? Best regards, Josh. Thanks again.

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

But the datasets that are being developed are only as good as the tools that deliver them. HS: I’ve known CEO Craig Harris and CRO Mark Godley for a long time, maintaining a good relationship and referring customers to one another throughout the last 4 years. We hear a lot about Account-Based Marketing and flipping the funnel.

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Why You Need to Know “The Need behind The Need”

Miller Heiman Group

Business buyers in today’s complex market are short on time and long on information. Chances are, they’ve already leveraged their own tools and technology to research and identify what they believe is their desired solution before they ever directly engage a seller. Store employee: “Why do you need a hammer?”.

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Believe, Act and Win!

Pipeliner

Placebos are used by pharmaceutical firms in clinical trials to gauge the effectiveness of new drug treatments such as pain medications. This darker side of belief is referred to as the nocebo effect, where the power of negative expectations, as with the positives of placebos, produce actual negative results. Interesting stuff, right?

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5 Things Good Content Marketers Know About How to Grow Your Business by Jayna Locke

Increase Sales

Some days business marketing seems exciting and ripe with opportunity. Take the thrilling wonderland of social media marketing, for example. In this post we’ll share some of the secrets of good content marketers. Start with Goals and a Plan for Your Content Marketing ROI. Push marketing is over. But it works.