Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

BuzzBoard

JANUARY 17, 2023

We ran a month-long survey asking some straight, hard-hitting questions with the intent to help each other make better sense of it all and stay strong. Companies are bringing in hiring freeze (15%), downsizing teams (56%), and reducing go-to-market expenses overall (49%).

Survey 52

Survey B2B Lead Rank Lead Scoring 52

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. More importantly, they may be losing top-of-the-funnel prospects due to impersonal chat experiences. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. More importantly, they may be losing top-of-the-funnel prospects due to impersonal chat experiences. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors.

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Trade Show Top of Funnel Funnel Conference 264

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

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Conversion Marketing Customer Trade Show 177

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

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B2B Intent Signal Customer How To 277

Apptivo

MAY 31, 2022

All About Customer Relations. What is customer relations? Who is responsible for customer relations in a company? Why is customer relations important? Customer relations vs Customer service. Steps to take to build lasting customer relations. 5 Tips to improve customer relations. Introduction.

Relationals 52

Relationals Customer Lead Rank Lead Scoring 52

Zoominfo

FEBRUARY 17, 2020

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening involves tracking keywords and hashtags related to your brand and industry. Why is sentiment analysis important?

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Analysis B2B Airlines Marketing 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening involves tracking keywords and hashtags related to your brand and industry. Why is sentiment analysis important?

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 246

B2B Intent Signal Customer How To 246

Mindtickle

MAY 30, 2024

Launching a new product or expanding into a new market can be exciting for a business. The truth is that a lot of behind-the-scenes planning must take place before a new product hits the market. The truth is that a lot of behind-the-scenes planning must take place before a new product hits the market. But who needs one?

Ideal Customer Profile 52

Ideal Customer Profile Top of Funnel Strategy Marketing 52

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

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Tools Prospecting Top of Funnel Ideal Customer Profile 132

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

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Tools Ideal Customer Profile Prospecting Intent Data 109

No More Cold Calling

OCTOBER 23, 2014

You’ll close more deals with prospects who actually want to hear from you. However, begging for forgiveness doesn’t work in marketing and sales. You know nothing about your prospects or their businesses. That being said, the term ‘ cold calling ’ should not be in the modern marketer’s vocabulary.

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Cold Calling Marketing Small Business Small Business 312

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Let’s break that down. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

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Trends Advertising Advertising Survey 184

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users. Dig into your buyer personas to discover what prospects want from you.

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Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. Conduct a survey. But, they don’t have data to back this.

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Data Strategy Survey Retail 188

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027! reaching USD1.03

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Marketing Lead Rank Trends Scale 98

SBI Growth

JULY 7, 2013

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? A BPM provides the marketing team a blueprint for effective demand generation and lead management. Using a BPM means the buyer and marketing are aligned.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

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Guarantee Prospecting Lead Rank Top of Funnel 145

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

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Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. The same surveys show that 55% of corporate leaders distrust their own data assets. Write a follow-up prospecting email.

Data 147

Data Scale Lead Rank Hiring 147

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. We asked over 200 sales and marketing professionals about 78 data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box: Which Data Points Actually Lead to Higher Conversion Rates and More Sales?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Marketing Social Media Lead Rank 187

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Vengreso

JULY 18, 2023

Generative AI for Sales Prospecting is an uncharted territory for many. This innovative tool addresses a common challenge – maintaining regular interaction with prospects and clients on LinkedIn. A Recent AI Survey – A Quick Look indicates how businesses are increasingly leveraging this tech innovation.

Lead Rank 52

Lead Rank Lead Scoring Prospecting Retail 52

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Data 246

Data Intent Lead Rank Lead Scoring 246

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting? And how can you ensure your efforts are as effective as possible?

Ideal Customer Profile 94

Ideal Customer Profile B2B Prospecting Gatekeeper 94

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Highspot

FEBRUARY 29, 2024

In any thriving organization, whether an enterprise or a small business, sales and marketing serve as the backbone, driving growth through deal-closing and brand-building activities. A seamlessly working sales and marketing strategy that aligns efforts with business goals. What Is a Sales and Marketing Strategy?

Top of Funnel 52

Top of Funnel Ideal Customer Profile Strategy Marketing 52

Janek Performance Group

MAY 29, 2024

These include creating buyer persons, utilizing BDRs, improving prospect qualification, measuring success, and implementing technology/AI. In addition, 94% of marketers say it increases sales. It is often based on various conversion rates and won opportunities related to your business development efforts.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer Persona Lead Rank 62

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130