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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308
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Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. Such tools also recognize tonal and verbal cues to provide instant guidance.

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Is ‘Trust’ a Real Sales Approach? Buyers Hope So

Mereo

LinkedIn recently surveyed more than 7,500 B2B buyers and sellers to uncover the state of sales. In that same LinkedIn survey, 65% of sellers say they always put their buyer first. In a TrustRadius buyer disconnect survey , 85% of B2B sellers too say they are open and honest about their solution during the sales process.

Buyer 45
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Why Are You Trying To Kill Me?

The Pipeline

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. Let’s look at the “short list claim”, and decision makers.

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CROs: Double Down on Seller Experience to Do More with Less

The Spiff Blog

According to a survey of 400 leaders of large US companies by KPMG, 91% are predicting a recession in the next 12 months. What’s more, the survey found that only 34% of these CEOs think the recession will be mild and short. So how can a CRO remedy this issue and create a recession-proof sales organization ?

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12 Ways to Handle Sales Pressure

Zoominfo

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” These resources may come in the form of sales enablement tools, more team members, or additional sales training. Look into prospecting tools.

Hiring 258