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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219
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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. So, I did some research and gave some thought to the numbers: Consider the following: The Rain Group shared their studies on what buyers want most from sellers, yet are surprisingly, not receiving. It’s easier! You FEEL different.

Travel 195
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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Slicing your marketing budget could be a strategic misstep right now, since competitors are more than happy to fill the void in customers’ heads when a brand disappears from view. What made the difference?

Marketing 105
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 124
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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. The days of batch and blast emails are long gone.

Segment 130
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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Telecommunications salespeople averaged $3.3

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Sales Tech and Innovation Hub: Opportunities and Limitations of AI for Sales Professionals

Vendor Neutral

David holds an MBA in Marketing & Management from The Wharton School and a BA in Political Science and Economics from the University of Pennsylvania. She has also completed advanced studies from MIT on AI Business Strategy (2021). Dr. Gordon recently received an Honorary Doctorate in Applied AI from George Brown College (2023).