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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. He landed a huge lead for our client (with a $1 billion company).

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The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. He again mentions Box and Zendesk that are creating essentially consumerized enterprise software by first building an install base of individual users, and then bringing in the sales team. Craig’s Blog: www.funnelholic.com. Stay Tuned.

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Sales Lead Management Association Honors

SBI

The Sales Lead Management Association (SLMA) is an online resource for answering these questions and more. It was founded 4 years ago by James Oberhausen, Susan Campanale and Mark Friedman who had a vision for serving the sales lead management community with valuable information and resources. Dan McDade – Pointclear.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”

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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50. Now, it’s up to you to implement the .

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“Tell Me Who Your Friends Are and I'll Tell You Who You Are."

Pointclear

The definition of a system requires that it be made up of elements called an assembly of resources and procedures. Ask an engineer in your company to define a system and he or she will tell you it includes: Resources—such as budget, the lead generation resources, human resources and the software that manages the system.