Pointclear

MARCH 20, 2014

The leads came from a webinar. The webinar was called, "The Future of Social Media." But, who wants to watch a webinar on the "Future of Social Media"? I wrote an article for my sales club about the " Best Answer to Sell Me This Pen I Have Ever Seen. " Let''s say you have a sales interview coming up.

Inbound 262

Inbound Leads Marketing Qualified Lead Social Media 262

Pointclear

SEPTEMBER 23, 2011

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Live Q&A.

Lead Qualification 222

Lead Qualification Lead Nurturing Sales Qualified Lead Lead Rank 222

Pointclear

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. One client used webinars extensively to drive leads. Want me to prove it?

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Lead Management 133

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Pointclear

NOVEMBER 27, 2017

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. Experienced sales managers, however, know how to deal with it.”. _.

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

Pointclear

JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Or just go with inside sales?

Field Sales 245

Field Sales Inside Sales Hiring Face-to-face 245

The Pipeline

MAY 13, 2011

The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. Also, train the sales team on the buyer funnel, not just the sales funnel. February 2008.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

MAY 5, 2017

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence. About CRM Radio Guest Mike Plante, Chief Marketing Officer.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Pointclear

FEBRUARY 12, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. So what’s to be done?

Trade Show 154

Trade Show Demand Generation Demand Generation Targets Webinar Metrics 154

Pointclear

APRIL 24, 2018

should be pulled out of automated marketing campaigns: If you wait for these targets to raise their hands by downloading a whitepaper or attending a webinar, you are going to lose to more agile competitors. In most companies, leads are sent to the sales force too soon. direct mail and personalized tele-prospecting outreach).”.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Pointclear

MAY 21, 2015

On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. They’ve already advanced far into the buying cycle by the time they engage with sales. Truncated sales time.

Conversion 100

Conversion Buying Cycle Sales Methodology Consultative Selling 100

Pointclear

APRIL 14, 2015

On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. Watch the webinar here! PowerViews Sales & Marketing Management' These are just the highlights.

Marketing 100

Marketing Webinar Metrics Benefit Conversion 100

Pointclear

SEPTEMBER 26, 2012

It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 This 45 minute webinar covers topics that will help you fix what is broken, including the following: 1. Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit.

Leads 124

Leads Marketing Qualified Lead Lead Generation Webinar Metrics 124

Pointclear

NOVEMBER 29, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, Webinar attendees aren’t leads; get me leads.”. I keep hearing that I have to increase sales activity to increase sales. What gives?

Marketing 221

Marketing Sales Qualified Lead Commission Quota 221

Pointclear

MAY 29, 2012

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 On demand webinars perform 5 times better than live events. This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. times more revenue and 6.2

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Pointclear

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.

Top of Funnel 189

Top of Funnel Social Media Marketing Sales Qualified Lead 189

Pointclear

FEBRUARY 28, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The marketing manager has to learn how to manage all aspects of sales lead management. If it were easy to manage sales leads, every manager would be doing it!

ROI 178

ROI Margin Lead Generation Lead Management 178

Pointclear

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. Every one of us in sales has been guilty of “pushing rope.”

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

Pointclear

JULY 19, 2012

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.”

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Pointclear

OCTOBER 10, 2011

If you’re in sales, you might think this is an odd question or you might have a stronger, more visceral reaction to the question—“Marketing doesn’t sell, we do!” The line between sales and marketing is becoming more blurred every day. Marketing now owns the top of the traditional sales funnel.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Pointclear

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. A key to this trend is lead scoring. If not, why not?

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Pointclear

MARCH 4, 2014

Ironically, we often see a huge pile of entries in the “lead” part of the sales funnel in some of our client’s CRM records. This happens when a company is using a variety of inbound methods—white papers, webinars, blogs, etc. — What good are unqualified leads to your sales staff? Time kills sales.

Inbound 250

Inbound Sales Qualified Lead Top of Funnel Lead Qualification 250

Pointclear

APRIL 13, 2012

Jeff joined Forrester after spending 20 years in sales and marketing. He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. Two reasons why marketing automation will reach a tipping point this year.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

JULY 11, 2013

Authority (this one makes Ardath want to grit her teeth): In most cases the C-level contact is not the person “building a relationship with your company, or reading your content, attending your webinars or sharing your infographics.”. But think carefully about how you define this; is it a need or really a want?

Lead Rank 237

Lead Rank Lead Scoring Webinar Metrics B2B 237

Pointclear

MAY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. Not everyone can do it. The Result.

Direct Mail 150

Direct Mail Territories Lead Generation Social Media 150

Pointclear

AUGUST 22, 2018

Both have their place in sales and marketing. The most effective sales people, appropriately nicknamed hunters, are laser-focused on results and seek the most qualified leads from their marketing team. They often bypass the shotgun blasted leads generated by broadly targeted campaigns, like webinars and direct marketing campaigns.

Sales Qualified Lead 113

Sales Qualified Lead Lead Generation Cost per Lead B2B 113