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Sales Talk for CEOs: Relationships Over Sales Pitches with Eduardo Coll (S5Ep19)

Alice Heiman

This was the sage advice from Eduardo Coll, when he talked with Alice on “Sales Talk for CEOs.” Forget the traditional sales pitch; it’s all about relationships and networks.

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Get the Gatekeeper on Your Side

No More Cold Calling

When you receive referral introductions from people these executives know and trust, your prospects (and their gatekeepers) will happily take your call. Learn more about the power of referral selling from some of this month’s blog posts: Forget B2C or B2B—Focus on H2H Instead. You’re not fooling anybody. Are You Expecting Too Much?

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Shock Treatment – Sales eXchange 192

The Pipeline

Moving the dial with these types of buyers requires more than a bit of effort, which is why change is also hard for sellers; it is much easier and safer to rationalize, and wait for a referral.

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What is the Secret to Successful Sales Effectiveness Initiatives?

SBI Growth

The president offered sage advice to the leadership team. Social Selling: Initial enthusiasm for the social referral program is high, but quickly wanes. The leaders were prioritizing ideas to improve the effectiveness of their operations. They were eager to see the results of new structure and processes. But few new contacts are added.

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Getting Time On Your Side

The Pipeline

You will need to be prospecting (including referrals, up and cross seals and more) at a level and quality that will lead to four prospects/opportunities a week to end up with one close. So if one prospects and drives four new opportunities a week, they will have their one “right” opportunity each and every week.

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7 Common Virtual Networking Mistakes to Avoid

Hubspot Sales

According to Sage Quiamno , co-founder of Future for Us , a company dedicated to advancing womxn of color at work, extending grace when networking virtually is a must. For those hosting or participating in virtual networking events this year, she recommends taking a moment to set ground rules and expectations early on.

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How to Avoid the Trash Folder

No More Cold Calling

Most ask me to buy lists of Salesforce, Oracle, or Sage users. Find out who in your referral network knows me and could provide an introduction. If you’re sending mass emails to prospects you don’t know, don’t be surprised when you get deleted. Every day more than 20 unsolicited emails come into my Inbox.

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