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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

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How Badly Do You Want It?

Grant Cardone

But when the global recession hit during 2008-2009, the donations stopped. Then she swam the English Channel. Of course, you don’t need to climb a literal mountain to reach your goals, but are you WILLING to? She then began using her own money to start a school. Maria had to step up her game if the school would continue.

Everest 85
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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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PODCAST 10: Using Data to Align Marketing, Sales, and Customer Success

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. In 2009, I headed out to do my MBA.

Data 51
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15 best cold calling books to take your sales team to new levels

Close.io

Who should read this : Experienced and new sales professionals that are ready to unlearn detrimental sales axioms that they have formed over the course of their careers. Author : Sam Richter Published : July 9, 2009. Overall it’s a great resource to learn successful prospecting across multiple channels. Let me know on LinkedIn

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.