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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

A whopping 50% of your prospects may not be a good fit for the product/service you sell. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Think of the times a prospect has needs which extend beyond the scope of your off-the-shelf products.

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Benchmark Your Demand Generation Content in 4 Quick Steps

SBI Growth

This post discusses how to get your prospects interested in you versus your competitors. Your prospects decide if they are going to buy from you, or your competitors, before they meet you. Prospect buy differently today. Content marketing has gone from a nice-to-have to a must-have in 2012. Pose as a prospect.

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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

Administrative tasks and prospect research eat up a ton of time that reps could spend selling. He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. We’ve experienced this no-nonsense attitude firsthand. KeenanTakeover ”. Keenan’s response?

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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The Pipeline ? Mine the Gap!

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. This is why the “let’s wait” school fails; they see a prospect “at rest” and respond leaving it “at rest”; sure doesn’t take long for nothing to happen, that’s not selling. Prospecting.

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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

However, marketers do indicate that even with substantial and increased budgets in 2012 to support content development and distribution, their number one challenge remains producing the right type of content that effectively engages prospects and customers (41%). And the challenges don’t end there. Why the proposed solution?

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Will You Improve with These Sales Books?

Smooth Sale

Nicole Garrison is an expert writer of articles, case studies, and marketing, sales, and business development research. In 2012, the company Dollar Shave Club was launched. In other words, successful salespersons are problem-solvers for their current and prospective customers. Nicole Garrison, Content Writer.

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