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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. Whereas advancements in technology are typically confined to those who build the technology, the same can’t be said for social media.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. Whereas advancements in technology are typically confined to those who build the technology, the same can’t be said for social media.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. David Sheidlower, CISO, Global Media & Advertising Firm.

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57 Essential Multichannel Marketing Statistics

Zoominfo

Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). 91% of retail brands use two or more social media channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ).

Marketing 189
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50+ Essential Multichannel Marketing Statistics

Zoominfo

Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). 91% of retail brands use two or more social media channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ).

Marketing 100