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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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It’s Time to Pay Marketers Based On Their Financial Impact

Sales and Marketing Management

They also are expensive parts of the business, and the opportunity cost on marketing dollars can be significant. You should look forward to the opportunity to show up in the boardroom with the analytics tying your investments to improvements in revenue, margin and cash flow. 2016 saw unprecedented CMO turnover. Just like sales.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. The most famous example? Airbnb penetrating Craigslist’s marketplace.

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Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

The past few years have been opportune times for mobile marketing. Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. For instance, Facebook Ads allows you to create custom audiences that advertisers either don’t know or fail to tweak correctly.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

The global reach for that platform, combined with a solutions-based approach, has yielded many new opportunities and sales. Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. Michelle Ebbin . Founder, JettProof. Hillary Keller .

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

In 2016, a reported 80% of buyers were looking for homes online. Facebook is a surprisingly viable platform to market real estate opportunities. The fact that visual content performs well on Facebook , combined with its accurate demographic advertising makes it specifically ideal for real estate content.