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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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3 Ways Technology Can Streamline Your Sales Performance Management Strategy

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Seventy-nine percent of companies say that increasing sales productivity is a strategy they’re using to reach growth targets in 2019, but actually meeting this goal may be a challenge as only 35 percent of average-performing sales reps’ time actually goes to selling.

Strategy 223
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The difference between a product-led, sales-led & marketing-led approach

Close.io

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. Uncontrollable and unforeseen external events can lead to widespread disruptions and market volatility. Ensure sales and marketing are aligned. Sales force automation (SFA).

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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. Ask the marketers themselves, with 73% of them saying it’s one of the best channels to generate leads. The online learning industry is booming. It makes sense.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Your efforts before a global crisis can be especially helpful at the time by showing you what the market may return to, or beneficial areas relative to the crisis itself.