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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. Consider this: In 2019, ON24 surveyed its webcasting platform users. The goal of your webinar is to generate leads and get them into your sales funnel.

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Building Marketing and Sales Funnels with Video

Pipeliner

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. Daniel Glickman is globally appreciated marketing leader, author, and speaker. This Expert Insight interview discusses: Fundamentals of Video.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough. April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT What videos work best to engage your buyers at each stage. How to distribute your videos across your channels.

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Digital Marketing Funnel Tactics for 2020

InsideSales.com

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Examples of Marketing Funnels.

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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

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