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5 Top B2B Sales Books for 2024

Lead411

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop Your product is great. So why is marketing it so hard?

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). It's not that new or hard to access.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. They can be instrumental in accelerating revenue generation and fostering customer relationships. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024).

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SugarCRM’s 2024 Customer Breakthrough Awards Winners

SugarCRM

As we begin to look towards the exciting horizon of 2024, our third annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. A company is only as strong as its customers, and this year was a record-breaking one!

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How Small Business AI Investments Impact Digital Marketing Agencies

BuzzBoard

In 2024, US small businesses find themselves at the crossroads of challenges and opportunities. 2024 Is the Breakout Year for Small Businesses: AI Tech Trends and Opportunities Several key factors indicate that small businesses are poised to lead AI adoption in the coming years. This improves self-service options.

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6 Easy AI Tricks for Busy Account Executives

Hubspot Sales

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. Leverage AI-powered lead scoring. AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers.

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Using Technology to Unify Sales, Marketing, and Service for Consistent Customer Insights

SugarCRM

Closely paying attention to your customer lifecycle allows you to better prepare and coordinate your sales, marketing, and service teams and empower them to turn one-time customers into returning customers. Of course, paying attention to your customer lifecycle is not enough.