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PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. Subscribe to the Sales Hacker Podcast. RELATED: Direct Mail Improves Sales Conversion Rate.

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Sales Processes Research 2020 – Something Old, Something New

Sales Hacker

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. Higher value B2B sales still need a competent salesperson to close the deal.

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Are You Trying to Complete the ABM Marathon – Before the ABM 5k?

DiscoverOrg Sales

Many sales and marketing team today are trying to implement account-based marketing – but not at the expense of their current marketing efforts, and without hiring a new, ABM-focused team. Many of us have overcomplicated the process – and the overwhelming and fragmented marketing technology landscape is definitely not helping.

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The Power of Sales Hub Enterprise and an Ecosystem of App Partners

Hubspot Sales

The big-bang that created the Software as a Service (SaaS) model gave birth to a constellation of what seems like millions of software solutions. Among those are around 1,000 sales software solutions aimed at helping companies sell more, in less time, at the right price. How additional sales solutions are added matters.

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3 Mistakes in Sales Improvement

SBI Growth

The acute issues of 5-10 years back (sales process, CRMs, dialing or direct mail leads, etc.) aren''t the same today (social prospecting, content marketing, buying process maps, etc.). Some challenges are eternal (sufficient quality talent, sales coaching, account segmentation.).

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Finally, tech is being built to make that easier than ever with personalized video, direct mail, LinkedIn, etc. Sendoso , PFL for Direct Mail Platforms. Outreach , SalesLoft , and any Sales Engagement Platforms that can tie it all together. More and more Sales Development teams are starting to roll up to Marketing.

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Why Specificity Matters for Lead Generation

No More Cold Calling

Ivan Levison, who penned my guest post for this month, knows a thing or two about how the words we use can move a sales process forward or derail it. One of the first accounts I ever worked on was Mother’s Cookies. GENERAL: Important tips for software marketers. Wouldn’t it be better to liven things up a bit?