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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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“Why I’m So Interested In Selling,” Inshal Khawaja

Partners in Excellence

Marketing, sure. Back then, social media marketing seemed like the perfect fit for my creative side – crafting catchy captions and designing eye-catching visuals. Now, another year has gone by and I am currently the Junior Account Manager for the UTD Sales program with plans to graduate early in the Spring of 2025. Not a chance.

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Top Ways to Stress Test Your Email Program

Appbuddy

Think your email marketing strategy is good enough to tackle the challenges this year has in store? Last year presented marketers with several challenges—and they’re only expected to continue in the new year. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

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Get Out of the Haus! How to Get Delisted From Spamhaus

Appbuddy

The most dreaded block listings digital marketers face are from Spamhaus. SBL listings are the most common for digital marketers to encounter. Your technical account manager and email service provider (ESP) are a good place to start. This is where proactive account monitoring is key. What is Spamhaus? . Communicate .

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5 Ways Email Marketers Avoid Getting on a Gmail Blocklist

Appbuddy

In 2021, Gmail accounted for 36.5 As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.