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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Offer Promotions and Incentives Initiating incentives and promotions can significantly increase interest and sales, particularly during the first few months of a product launch. To lower the perceived risk for new customers, consider introductory pricing, free trials, or money-back guarantees for services.

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Sales Compensation and Quota Options During the COVID-19 Pandemic

Miller Heiman Group

Two out of three sales reps are more concerned about their paycheck than catching the coronavirus, according to a recent survey that we conducted. Survey the sales landscape in your organization. What’s happening with various accounts and in your sales funnel? Set Up an Incentive Compensation Relief Committee.

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April Referral Selling Insights

No More Cold Calling

Sales teams who adopt referral selling have an advantage: Their referral sources generate enough value for prospects to agree to a meeting. Then it’s up to the referred sales reps to create the buying vision. But then I remembered the first time I managed a sales team. 3 Ways to Guarantee Referral Prospecting Success.

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When to Give Your Employees a Year-End Bonus (and How Much to Pay)

Xactly

Today, an annual year-end bonus is not a guaranteed offering in all businesses, and often, they are based on merit or performance. But as a manager, you have a few things to consider before doling out incentives. There are several non-financial rewards that can also act as a bonus, such as a team outing, party, or dinner.

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How to Build a Sales Process: The Complete Guide

Nutshell

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

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Account Expansion: What It Is, Why It’s Important, and How to Ensure it

LeadBoxer

If your sales team is hustling to get anybody and everybody to sign up for your product or service, chances are they’re signing new clients who are destined to churn. A discerning sales strategy recognizes this and prioritizes prospects who are a proven fit. You can still leverage financial incentives to increase account expansion.

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5 Ways to Keep Your Sales Machine Efficient While Scaling Headcount

Sales Hacker

As sales leaders, most of us assume that many aspects of our sales machine will become inefficient during hypergrowth. As we think of ways to improve sales performance, a number of growth pains may come in the way: High acquisition costs. In the last six months at Weave, our sales team managed this balancing act.

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