The R and the I – What’s Engagement Worth?
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Those are the invoices and salaries you are always asking said CFO to pay—that’s the ‘I’ There’s no denying the fact that calculating the ‘R’ has always been challenging. Especially since new marketing channels, technologies and platforms are making all of this much easier.