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14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

Analytics 246
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14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Steve holds an MBA from Sacred Hearts University. Sears received a B.S.

Analytics 100
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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method.

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Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales

Allego

Perhaps the most recognizable face of AI is ChatGPT , a free (for now) natural text query system that uses aggregated data to answer questions using everyday language like “What is the best way to make eggs?” Most online platforms analyze our behavior and use it to feed us advertisements that the AI thinks reflect our preferences.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%.

Industry 138
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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Eliot Burdett, CEO of Peak Sales Recruiting, makes a clear and compelling business case (with data) in this month’s guest post: “Why You Shouldn’t Replace Your Sales Reps with Robots”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

B2B 120