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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market.

Quota 100
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How to Get Into Sales Without a Degree [+ 7 Expert Tips]

Hubspot Sales

In 2018, Apple made history by becoming the world's first publicly traded company to achieve a market capitalization of $1 trillion. Whether the metrics are from efforts in marketing, operations, or any other role, they show your drive and motivation for moving the needle.” Find companies with great products and training programs.

Hiring 109
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How to Get Into Tech Sales

Crunchbase

But before you start blanketing every tech company out there with your resume, it’s a good idea to develop a thorough understanding of how to become a competitive candidate for tech sales positions. Market research information providers such as Crunchbase can be extremely useful in this regard.

Hiring 52
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Taking Us Back—and Bringing us Forward—to a Stable Society

Pipeliner

It provides the drive and energy to the person far beyond the money earned, and has a positive connotation within society. And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. What does meaning do for a profession?

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How to Care for Referrals

Alice Heiman

Customers trust recommendations from friends and family more than any other form of advertising. 83% of consumers are comfortable making a referral after a positive experience. Journal of Marketing ) . Neilsen) . Texas Tech University ) .