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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. What makes this a great brand story?

Examples 130
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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Major corporations like Microsoft have a tremendous influence on the business world at large. Yet the company did more than just install solar panels.

Examples 130
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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks. Responsibilities.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

When you start narrowing down the entire market to focus on your desired characteristics, you’ll be able to develop a tighter understanding of your total addressable market (TAM) and waste fewer resources going after leads that won’t pan out. Tools Large companies need multifaceted email marketing software.

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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

We sell globally and, as a software company nearing its 40th year, a portion of our customer base is nearing retirement. We also leverage inclusive language, where appropriate, in our advertising to avoid perpetuating negative stereotypes or inherent biases. Our solutions are focused on micro to small businesses.

ACT 52
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10 Compelling Reasons To Use LinkedIn Automation

LinkedFusion

10 Compelling Reasons To Use LinkedIn Automation LinkedIn is absolutely one of the most encouraging advertising platforms that you can use today to promote your business. Saves time and resources Engagement and relationship building are among the most significant components inside LinkedIn. What is this?

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17 Best Sales Tracking Software

Hubspot Sales

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Sales by lead source.