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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. What makes this a great brand story?

Examples 130
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tools Large companies need multifaceted email marketing software. Digital Advertising One final B2B lead generation strategy, which is also related to content marketing and should be used in combination with SEO for maximum effect is digital advertising.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. She was also named the world’s most influential architect of 2019.

Examples 130
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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

It’s no secret that this has been a tough year in the software and technology industry. Efficiency around advertising audiences to optimize spend Target prospects are all in the CRM. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical?

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Cloud security software. For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”.

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The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

Artificial intelligence (AI) is going mainstream The AI software market’s global annual revenue is already valued at over $50 billion. In the email deliverability world, Gmail, Microsoft, Symantec, McAfee, and Proofpoint (just to name a few) all harness AI technology for filtering and fraud prevention.