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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Major corporations like Microsoft have a tremendous influence on the business world at large. Yet the company did more than just install solar panels.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks. Responsibilities.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

When you start narrowing down the entire market to focus on your desired characteristics, you’ll be able to develop a tighter understanding of your total addressable market (TAM) and waste fewer resources going after leads that won’t pan out. For a thorough list of options, check out this guide to ad types and formats from WordStream.

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Do You Want the Three Easy Ways To Grow Your Business On A Budget?

Smooth Sale

Grow Your Business On A Budget: 3 Easy Ways Image Credit: Microsoft 365 from Unsplash. The dilemma is needing a budget to hire a marketing professional and put money into the advertising. Below, our collaborative blog offers insights into the concept, ‘Three Easy Ways To Grow Your Business On A Budget.

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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

For example, one long-standing approach to integrating diversity, equity, and inclusion (DEI) into our marketing strategy and practices is to showcase inclusivity through representation in our advertisements and campaigns. This then creates reporting and case escalation problems. The post Act!

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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Companies like Microsoft, Cisco, and IBM are so dominate in their particular industry that they win business by default.   Pre-sales Resources. 800 Pound Gorilla.  Nice-to-Have” Product.

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