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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Good sales and marketing teams target specific people for specific reasons and with specific messages. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. If you think you can fire off a cold email campaign to prospects in Canada, think again. But is Spam Legal?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Good sales and marketing teams target specific people for specific reasons and with specific messages. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. If you think you can fire off a cold email campaign to prospects in Canada, think again.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Insurance: 38%.

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Guest Post: How To Create Meaningful Online-to-Offline Connections with Buyers Right Now

SalesLoft

Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. Get in front of prospects and customers by jumping out of their inbox and onto their doorstep by sending care packages, eGift cards, or simply a handwritten note of encouragement to help them through unprecedented times.

Buyer 64
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Advertising: 0.34%. Air Transport: -25.03%.

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The Ultimate Guide to a Career in Sales

Hubspot Sales

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

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